Putting the Swagger in SWAG
DitchWitch, a globally known manufacturer of heavy construction equipment was looking for a way to stand out from a very competitive crowd with the launch of its new horizontal drilling product the JT40. Tradeshows are expensive and while designed to connect companies with their most likely customers, it can be challenging to attract them to your booth and engage them.
Handing out trinkets with your logo plastered on is WAY past its prime. Couple that with the impracticality of demonstrating equipment that weighs several tons and is the size of an average 8×10 booth space and you have to think unconventionally. Using an immersive, experience in VR made all the difference.
VR is an ideal way to showcase complex, large scale products in a memorable way. But no need to take our word for it. You can hear the rave reviews from attendees at the global construction expedition.
